Post by thomas530 on Oct 26, 2023 3:31:37 GMT -5
Have you ever thought about working with timeless fashion? Check out the benefits of working with basic fashion in e-commerce and see basico.com's five tips for making your timeless clothes a sales success.
basico.com was created when the brand's founders realized it was difficult to find a basic, quality product in Brazil. To fill this market gap, a very careful product development was carried out , with the aim of creating a t-shirt that met this demand without compromising comfort.
It took about a year to find a supplier and also a model that suited various body types, but basico.com got off the ground in 2013 and, as a bonus, became one of the first digital natives in Brazil.
We had a chat with Carolina brand director of the &Co group. , of which basico.com is part, to better understand how the timeless fashion segment works and even get some tips on how to sell timeless Construction Email List clothes in .It was this principle that guided the creation of basico.com. “The brand was designed to be truly basic, with a timeless characteristic and with products that last for many years”, explains Carolina.
Those who are fans of timeless fashion tend to opt for clothes that have a touch of elegance and that work for any occasion. But make no mistake: this niche market , also called basic fashion, goes far beyond the white t-shirt.
Carolina says that, in August 2021, basico.com underwent an update to its visual identity : “Communication was very focused on black and white, so it was time to give it a refresh without losing the DNA and concept of the brand .”
“We continue to focus on sober colors in our communication, but timeless elegance is not just in black and white”, says Carolina. The rebranding ended up being a success, and basico.com continues to grow gradually and sell timeless clothing throughout Brazil.
But, in addition to this internal transformation, the brand also gained strength due to another event that had an impact around the world: the coronavirus pandemic.
How the pandemic changed our wardrobe
“When we talk about timeless fashion, people always link basics to comfort,” explains Carolina. With the Covid-19 pandemic, many of us spent more time at home, and this had a huge impact on our consumption habits and the way we dress.
Carolina explains what this effect was like on basico.com: “We had already noticed a migration from polo shirts to t-shirts, for example, but the increase in demand for knitwear intensified during the pandemic.
basico.com was created when the brand's founders realized it was difficult to find a basic, quality product in Brazil. To fill this market gap, a very careful product development was carried out , with the aim of creating a t-shirt that met this demand without compromising comfort.
It took about a year to find a supplier and also a model that suited various body types, but basico.com got off the ground in 2013 and, as a bonus, became one of the first digital natives in Brazil.
We had a chat with Carolina brand director of the &Co group. , of which basico.com is part, to better understand how the timeless fashion segment works and even get some tips on how to sell timeless Construction Email List clothes in .It was this principle that guided the creation of basico.com. “The brand was designed to be truly basic, with a timeless characteristic and with products that last for many years”, explains Carolina.
Those who are fans of timeless fashion tend to opt for clothes that have a touch of elegance and that work for any occasion. But make no mistake: this niche market , also called basic fashion, goes far beyond the white t-shirt.
Carolina says that, in August 2021, basico.com underwent an update to its visual identity : “Communication was very focused on black and white, so it was time to give it a refresh without losing the DNA and concept of the brand .”
“We continue to focus on sober colors in our communication, but timeless elegance is not just in black and white”, says Carolina. The rebranding ended up being a success, and basico.com continues to grow gradually and sell timeless clothing throughout Brazil.
But, in addition to this internal transformation, the brand also gained strength due to another event that had an impact around the world: the coronavirus pandemic.
How the pandemic changed our wardrobe
“When we talk about timeless fashion, people always link basics to comfort,” explains Carolina. With the Covid-19 pandemic, many of us spent more time at home, and this had a huge impact on our consumption habits and the way we dress.
Carolina explains what this effect was like on basico.com: “We had already noticed a migration from polo shirts to t-shirts, for example, but the increase in demand for knitwear intensified during the pandemic.